Sora | AI Services for Canadian Businesses
Sora
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Sora

We help Canadian businesses supercharge
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About

We are an AI services firm that helps Canadian small businesses and mid-market companies implement AI internally. We partner with business owners to find where AI can create leverage, then build the systems and training to capture it.

Ethos

Sora began with the belief that AI can have an incredible impact on the businesses the tech sector has always overlooked.

I've spent nearly a decade building, advising, and investing in AI—well before ChatGPT was a household name. I started my career as one of Deloitte's first AI consultants in Toronto, guiding Fortune 500s and governments through large-scale transformations, and most recently served as Chief of Staff of a $100M venture capital fund in San Francisco.

Those years gave me a front-row seat to a widening gap. AI is the most important technology of our generation, yet its benefits are primarily flowing to the same companies building it, or the enterprises that can afford seven-figure consulting budgets.

Meanwhile, the businesses that keep our communities running (healthcare clinics, pharmacies, accounting firms, law practices, and many more) are filled with hard-working teams, real ambitions for growth, and everything they need to put AI to work. Rightfully, they deserve the opportunity to do so.

That is the work Sora exists to do. We partner with growing business owners to find where AI can create outsized impact, build systems around how their teams already work, and train them to use AI with confidence.

We're at the beginning of a renaissance period with AI, and we know the best businesses in the world want partners that stand for something and are in it for the long term. Sora is proud to do both.

Wael Jabir, Managing Partner of Sora
Wael Jabir
Managing Partner
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What we do

Work with us end to end, or bring us in for a single step—whether that's an AI roadmap, a specific build, or a training session for your team.

01

Find

Before building anything, we learn how your business actually runs. We sit with you and your team, map how work gets done day to day, and rank the opportunities where AI can save the most time or create the most value, each with its expected effort and payoff.

You leave with:

A prioritized AI roadmap in plain language, yours to act on with us or on your own.

02

Build

We take the highest-value opportunities and build systems that do the work for you, connected to the tools your team already uses, from intake forms and scheduling to reports and client follow-ups. Once they're live, the choice is yours: we can keep them running for you, or train your team to own them completely.

You leave with:

Working systems inside your day-to-day operations, with a clear sense of the ROI.

03

Train

For the work that shouldn't be automated, we help your team supercharge it by leveraging AI. Hands-on sessions are built around their actual tasks, not generic webinars.

You leave with:

A team that knows when to reach for AI, and how to get great results from it.

Get in touch

Ready to scale with AI?

No presentation, no pitch. Let's chat about your business and where AI can move the needle.

Book a free discovery call

Prefer email?wael@sorabuilds.com